Vea Marketing Intelligence

The Business Problem

Files, approvals, and numbers get separated. A campaign can go live on an old approval, with a launch check still open, or with a report nobody can trace to a row.

Verified Capabilities

• Clients and campaigns

  Each campaign keeps an owner, a budget, a destination, channels, and a status from draft through live, paused, or at risk.

• Numbered creative versions

  Deliverables stay with the people producing them. A new file does not inherit an earlier approval.

• Two decisions, kept apart

  Internal review and the client decision are separate steps.

• Launch checks

  Readiness checks block a live status while approvals, tracking, or critical tasks are still open.

• Tasks, calendar, and workflows

  Work, due dates, and workflow definitions sit with the campaign rather than in a side conversation.

• Reports with a source

  Performance reports keep the source of a number. Rule-based signals cover waiting approvals, unfinished deliverables near a deadline, repeated revisions, stale reporting, launch blockers, a click-through drop against the campaign's own history, late delivery, task bottlenecks, and a connector that stopped syncing. Each signal points at the record that triggered it.

• Roles inside one workspace

  Owner, administrator, account manager, campaign manager, creative, analyst, and client reviewer. A client reviewer can be limited to named clients.

Who It Is For

• Agency owners and account directors
• Campaign leads and art directors
• Analysts
• Client reviewers

Scope & Technical Boundaries

• The Harbour & Pine workspace shipped with the application is fictional.
• Live provider pulls stay off until that application's own credentials are set. Google Analytics is the connector prepared in the product, and it does not run without them.
• Optional AI summaries stay off unless an AI provider is configured on that application.
• It does not buy media, post to ad accounts, or move money.